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my name is ronald chapman i

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depend upon which business we're talking

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about i'm either the ceo of one of my

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two businesses or

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i'm a advisor in one of the roles that i

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play

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i've got

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multiple businesses that i'm

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holding down or responsible for one of

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them is as a strategic advisor

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facilitator consultant in the field of

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public health that's a business called

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leading public health

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i have another business which is a

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little more visionary and puts me into a

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lot of advisory work

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more broadly outside public health it's

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called magnetic north llc

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and then the work i've been doing that

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brings me to this conference is actually

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a body of work known as seeing true

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where i essentially play

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some some strange mix between

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philosopher and advisor and uh

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occasionally i get to get accused of

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being a transformationalist because of

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the nature of the work i do and so that

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one's a little harder to put a put a job

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title to i mean the honest truth is that

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what happens is i show up and i do what

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work is needed with people

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and they then

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give me titles that

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that sort of describe what their

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experience of me was well in order to

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understand how i got into this present

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body of work i really got to go back a

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little bit in time

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when i got out of college i ended up in

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the private sector doing a lot of what

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amounted to leadership and strategy work

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and it was an outstanding foundation

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it ran its course

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after about 10 years and it was obvious

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it was time to go do something else

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the best idea i had at the time was to

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go get a master's degree in social work

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and so for all intents and purposes i

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consider myself a social worker

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even though my original background was

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was leadership and finance and strategy

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i spent about five years in the

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not-for-profit sector learning that

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world and then in 95

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i decided to start my own business

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by basically doing what many of us do i

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put together a business card that said i

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wanted to do strategy work some

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leadership consulting

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facilitation anything that might help

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organizations

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what has been really interesting about

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that is and

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there's a beauty about this that you

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know you create a plan and then you

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start adapting as soon as your plan is

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done because the world is

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constantly dynamic

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so what's happened is that platform has

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become increasingly

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one for me to

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show up in the world and do the things

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that clients need

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the truth of the matter is many of the

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skills i have now

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actually weren't developed because i

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wanted them they were developed because

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a client asked me if i would use them

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with them

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and so my portfolio has actually been i

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mean if we were talking about this from

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a business point of view my portfolio

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has been built by what marketing has

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told me i needed

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uh and in some strange way it all adds

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up to being a guy who can work in

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difficult spaces doing whatever work a

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client might need

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well interestingly enough when i started

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working with ozark mountain publishing

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with my second book a book called seeing

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true 90 contemplations in 90 days

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they were one of those who said well we

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need to be able to explain to people who

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you are

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so we came up with a transformational

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philosopher which i think is really

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pretty entertaining

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which basically means i have a lot of

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ideas

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most of them are all focused on this

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idea of seeing true

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and the way i talk about seeing true i

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actually have to go back to the greeks

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who had a word called metanoia

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that word literally translates as a

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profound change of heart

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and what we know about ourselves in the

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world if you pay much attention to

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people

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is that when you have a radical change

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of direction when someone's life is

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transformed

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it's always coincident with this

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profound alteration in the way we see or

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view

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ourselves our world our role in it

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and so this whole idea that if you can

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get people to see things a certain way a

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way that's unique to each of us

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you have the opportunity that you can

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snap into an entirely new vantage point

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and that just plain changes lives

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that can run so a real simple example of

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this is the classic medical story where

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you got typically a guy typically middle

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aged he suddenly has terrible heart or

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some other form of challenges

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and literally overnight

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behaviors change

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under the presence of life-threatening

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feedback

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literally lives changed course overnight

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you know my i saw this for the first

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time with an older guy who was in his

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70s and and literally he went overnight

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from no exercise to walking six miles a

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day

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he cut all the terrible food out of his

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diet even though for decades people had

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been telling him you ought to do that

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he stopped drinking all alcohol just

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this whole range of incredible

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behavioral changes literally overnight

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and last time i talked to him he's still

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doing all those things 15 years later

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he's approaching 90 years old and so you

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have to ask yourself

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why does that kind of transformation

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take place

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and that's the space that i like to play

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in whether it's an individual whether

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it's professional personal is helping

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people get a good look seeing true

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because i know that if they ever get a

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good look at it

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it can change everything in a way that

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is very very beneficial to them

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and so i'll just i'll share the funny

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part which is i love it it's like man

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when you see these magical things happen

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with people

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i just can't i can't stay away from it

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it's what drives me

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and i'll add one more thing to that

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if you talk to my one of my professional

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range of clients some of this

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information would come a surprise to

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them

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they wouldn't understand seeing true

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language or any of that because what

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i've learned how to do is to take the

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principles and apply them in in setting

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i use a kind of language for

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corporations i use a kind of language

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for public health

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in a spiritual setting such as this

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conference we're at i use a different

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kind of language because what i've

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learned is the principles hold up

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my job is to translate them into a means

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by which you can have access to them

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without having to teach you a whole new

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vocabulary so that's what i spend a lot

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of time doing is translating for people

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so i'm often asked to provide an example

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of how i use language differently so i'm

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going to actually use across a continuum

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here

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oftentimes in the corporate world i'm

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asked to do what is called root cause

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analysis

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that's corporate language or public

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sector language

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and at its heart is this idea that we

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want to get down to the root cause of

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something

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people who work in organizational

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structures they totally get that it's

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like really easy for them to digest

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if i take that same principle and i

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bring it over to say professional or

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personal development so this is a

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non-spiritual professional or personal

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development

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we might talk to people about what their

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strengths are

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what their weaknesses are and i often

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times talk about the weak link metaphor

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which is essentially that you as a

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person

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are as strong as the weakest link

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in the chain of you

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and immediately what people will get

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what they'll be able to do setting aside

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whether they believe in strengths or

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weaknesses or all those modalities

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they're immediately able to say oh well

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let's talk about where my life is

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challenged because that's where my weak

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link is so i can get them right to the

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heart of the matter

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if i were to come into a spiritual kind

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of setting or a you know

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transformational setting

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there are a couple ways of talking about

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it for example if i were working with

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people with a monotheistic typically

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jewish

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islamic or christian orientation we can

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lift from jesus's language of looking

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for the block in the eye

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a whole lot of people have heard that

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language they're very comfortable with

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it and so we can immediately cut to the

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chase of let's look for the block in the

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eye

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if i'm working philosophically

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in a transformational setting i might

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actually use my language which is seeing

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true

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and say to people

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let's look to see what we might be able

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to find

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that is blocking you off from your

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highest potential

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so in a transformational setting in a

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philosophical setting that idea of

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realizing potential

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has a whole lot of traction it's the

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same practice it's the same principle

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whether i whether i call it root cause

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analysis or whether i call it

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block in the eye

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what i know is that the principle is

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that no matter what

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if they can get a good look at it it

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becomes solvable

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and so i just simply use language

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they're comfortable with because it's

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far far easier

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to help people by working in language

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they're familiar with rather than trying

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to

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you know give them a whole new set of

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language and the result is we're able to

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get onto the topic onto the subject

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tackle the issue at hand and make some

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real progress because we don't get

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caught up in all the translational

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problems that's a

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that's actually a pretty good

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description of how you can work in any

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number of sectors although i do have to

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add this because it's an important point

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one of the challenges for all of us who

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work in the world as call us problem

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solvers

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is we get attached to our language

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there's a particular way we like to talk

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about it

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and the mistake we then make is we go

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around trying to convert people to talk

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as we talk believe as we believe and

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that just really doesn't work well

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because the truth of the matter is

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if you set people on a course where

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you've got to ramp them up on your

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language

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you're wasting their time because you're

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not talking about how they're going to

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solve it

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so the result is that i've become a deep

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pragmatist and tried to learn

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how to give people things in ways that

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are instantly digestible for them simply

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because it saves them time and

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usually a lot of frustration as well

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it's a practical approach

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a personal example is

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probably helpful

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i'll

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use an example of a woman let's call her

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amanda

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she would not be happy if i used her

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real name so i began working with amanda

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a while back she had a number of

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challenges in her life she came to me

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actually sort of through this

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transformational lens um it wasn't

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specifically a spiritual or religious

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orientation it certainly wasn't

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professional

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and the problem was that she was

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actually suffering a lot of distress and

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difficulty in her life

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a lot of a sense of being overly

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responsible

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for

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both her kids her husband

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a number of things in the world and she

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really was

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i mean her life wasn't imploding but

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there was a lot of tension as a result

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and so she needed some relief

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we did a little bit of talk type work

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you know just dialogue

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eventually though what we ended up

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settling on was a an approach called

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breath work

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where i mean she was a smart woman so

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she knew a lot and as many people have

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discovered you can't always get at a

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root cause an underlying block

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by talking about it because it's not in

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your thoughts so we used breath work and

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so i took her through a series of

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exercises of using the breath she would

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close her eyes and breathe

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and what we would do is take her out of

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her intellect and essentially into the

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feelings in the body

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and

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one particular day this was probably

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four sessions in

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which by the way a lot of this just

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depends on how receptive people are to

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whatever they have to work on some

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people it's a long process some it's

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very quick so it's about the fourth

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session we sat down

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and i asked her to close her eyes we

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thought of a recent point of distress in

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her life

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she identified feelings in the pit of

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her belly that she described as like

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ground glass

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so i took her through a breathing

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exercise of working through that ground

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glass

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and what ended up happening was it

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literally rose up through her body the

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feeling it rose up to be tension in her

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diaphragm which we breathed with and

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through

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which then moved up to be an ache just

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at the top of her breast bone

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which we breathe through and work

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through

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and then as it moved it went up to the

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tops of her shoulders and was held as

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tension she literally could feel her

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muscles nodding up

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at that moment she said it kind of feels

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like that's where i'm holding the

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responsibility for others so we

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went when did some more breath work and

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then a moment later a look passed across

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her face and i knew something had

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happened so i said so so amanda what was

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that

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she goes it's the most amazing thing

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it's like a video in my head and i'm

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like

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cool

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what was the video in your head amin

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she said well

388
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i was probably only six months old and

389
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my mom was holding me in the crook of

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her arm and she was surrounded by her

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friends and she was showing me off to

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her friends

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and she said ron i was like a porcelain

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doll on display

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and she began to tear up and i said so

396
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like what's that about she goes whoa

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that's the roots of my responsibility my

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mom was a broken woman

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i became the meaning of my mom's life

400
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and i've spent my entire life being

401
00:14:01,110 --> 00:13:58,399
responsible for the well-being of others

402
00:14:03,910 --> 00:14:01,120
at my expense

403
00:14:06,629 --> 00:14:03,920
at that moment this look of um i'm

404
00:14:08,150 --> 00:14:06,639
almost a child look child-like look came

405
00:14:10,069 --> 00:14:08,160
to her face

406
00:14:12,629 --> 00:14:10,079
and i asked her what was going on she

407
00:14:16,150 --> 00:14:12,639
said well i just relaxed

408
00:14:18,790 --> 00:14:16,160
i said that is like really cool and what

409
00:14:20,949 --> 00:14:18,800
that set into motion was essentially

410
00:14:22,710 --> 00:14:20,959
this whole new path for how she

411
00:14:24,870 --> 00:14:22,720
navigated the world

412
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um she wasn't done with it but what she

413
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had the reason this was particularly

414
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powerful for her as it is for a lot of

415
00:14:35,030 --> 00:14:31,760
us is that what she had was an

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00:14:37,990 --> 00:14:35,040
experience a physical emotional

417
00:14:40,790 --> 00:14:38,000
psychological experience of what it is

418
00:14:42,949 --> 00:14:40,800
to be in a space of okayness

419
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she'd never had the feeling before she

420
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it was new terrain for her

421
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but simply by having the experience it

422
00:14:52,550 --> 00:14:50,000
gave her the ability to return to it

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over and over and over again

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and she's made a tremendous amount of

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00:14:58,470 --> 00:14:56,480
progress with it in her life and is much

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00:15:01,189 --> 00:14:58,480
happier as a result so

427
00:15:03,829 --> 00:15:01,199
um the root cause was this

428
00:15:05,990 --> 00:15:03,839
thing when she was six months old that

429
00:15:08,790 --> 00:15:06,000
that that produced a profound effect on

430
00:15:10,550 --> 00:15:08,800
the uh it imprinted her for life and

431
00:15:12,949 --> 00:15:10,560
needed to be brought into the light and

432
00:15:14,710 --> 00:15:12,959
into you know into the sunshine so that

433
00:15:16,710 --> 00:15:14,720
we could get some relief from that

434
00:15:18,629 --> 00:15:16,720
particular shadow it was a it was really

435
00:15:21,030 --> 00:15:18,639
a cool one that she just sort of you

436
00:15:23,350 --> 00:15:21,040
know popped right through it and um that

437
00:15:27,269 --> 00:15:23,360
was really neat to watch

438
00:15:29,509 --> 00:15:27,279
a common question i get is select how do

439
00:15:32,069 --> 00:15:29,519
you do this deal what guides me well i

440
00:15:33,430 --> 00:15:32,079
mean any mantra is good for yeah there

441
00:15:34,870 --> 00:15:33,440
are all kinds of great things in the

442
00:15:36,870 --> 00:15:34,880
world

443
00:15:39,110 --> 00:15:36,880
the one that i have a particular

444
00:15:41,350 --> 00:15:39,120
fondness for of late comes from a friend

445
00:15:43,509 --> 00:15:41,360
of mine i've stolen it from him

446
00:15:46,389 --> 00:15:43,519
and that is that

447
00:15:49,749 --> 00:15:46,399
we can't do these things alone

448
00:15:52,829 --> 00:15:49,759
but we must do them for ourselves

449
00:15:55,189 --> 00:15:52,839
and that that those two coexist most of

450
00:15:57,189 --> 00:15:55,199
us we're going to have to have some help

451
00:15:59,990 --> 00:15:57,199
because we can't get at things on our

452
00:16:01,829 --> 00:16:00,000
own but in the end

453
00:16:03,749 --> 00:16:01,839
nobody can do it for us we have to do

454
00:16:05,829 --> 00:16:03,759
our own work

455
00:16:09,189 --> 00:16:05,839
and so somehow or another we bring those

456
00:16:10,949 --> 00:16:09,199
two together and a path forms before us

457
00:16:12,550 --> 00:16:10,959
the coolest part about it is is that

458
00:16:13,910 --> 00:16:12,560
every single one of us our paths a

459
00:16:16,550 --> 00:16:13,920
little different

460
00:16:20,230 --> 00:16:16,560
we may face common challenges but

461
00:16:21,670 --> 00:16:20,240
but our particular path our soul's work

462
00:16:23,350 --> 00:16:21,680
it's going to be unique to each of us

463
00:16:26,310 --> 00:16:23,360
because that's the nature of what it is

464
00:16:28,550 --> 00:16:26,320
to be an individual soul working its way

465
00:16:31,350 --> 00:16:28,560
through whatever it is we're here for

466
00:16:33,350 --> 00:16:31,360
uh which is pretty neat actually i'm i'm

467
00:16:35,189 --> 00:16:33,360
a i'm a lover of people's stories

468
00:16:36,870 --> 00:16:35,199
because of that

469
00:16:39,910 --> 00:16:36,880
a couple of books that might interest

470
00:16:41,910 --> 00:16:39,920
people one is my most recent novel

471
00:16:44,470 --> 00:16:41,920
called a killer's grace which is deep

472
00:16:46,150 --> 00:16:44,480
with philosophy and transformation

473
00:16:48,949 --> 00:16:46,160
another is a book

474
00:16:50,949 --> 00:16:48,959
scene true 90 contemplations in 90 days

475
00:16:52,790 --> 00:16:50,959
which is a workbook format spiritual and

476
00:16:54,870 --> 00:16:52,800
orientation both

477
00:16:56,629 --> 00:16:54,880
uh useful materials from my point of

478
00:16:58,870 --> 00:16:56,639
view of course i wrote them so of course

479
00:17:00,389 --> 00:16:58,880
i feel that way you can find out a lot

480
00:17:01,670 --> 00:17:00,399
about what i've currently got going on

481
00:17:04,549 --> 00:17:01,680
in this sort of philosophical

482
00:17:05,590 --> 00:17:04,559
transformational space at seeingtrue.com

483
00:17:07,909 --> 00:17:05,600
where i'm

484
00:17:09,829 --> 00:17:07,919
blogging and posting videos and all

485
00:17:11,909 --> 00:17:09,839
kinds of content that sort of moves this

486
00:17:14,069 --> 00:17:11,919
conversation forward

487
00:17:15,990 --> 00:17:14,079
i have a pivot site kind of what i named

488
00:17:17,429 --> 00:17:16,000
it ronaldchapman.com which kind of

489
00:17:18,549 --> 00:17:17,439
connects you to all the things i got

490
00:17:20,230 --> 00:17:18,559
going on

491
00:17:22,549 --> 00:17:20,240
and some folks may be interested in sort

492
00:17:24,789 --> 00:17:22,559
of the professional component that's

493
00:17:26,789 --> 00:17:24,799
available at a website magnetic north

494
00:17:28,069 --> 00:17:26,799
llc.com

495
00:17:30,470 --> 00:17:28,079
where it'll kind of you know put my

496
00:17:31,510 --> 00:17:30,480
professional photo on there and

497
00:17:33,029 --> 00:17:31,520
you get to kind of look at the

498
00:17:34,630 --> 00:17:33,039
professional side of it all those are

499
00:17:36,150 --> 00:17:34,640
useful i'm particularly fond of seeing

500
00:17:37,909 --> 00:17:36,160
true at this point because it seems to

501
00:17:39,990 --> 00:17:37,919
be the body of work i'm spending so much